Many of you will already have seen this update by now, as it has been posed on Kickstarter, and to many persons personally. There is only so many ways that I can write the message however, so this is a bit of a cut n paste job.
Right, well, as you will all see from Kickstarter, our project has sadly lost momentum. Over the past week or so we have been simultaneously losing backers who think our target is too high to reach, whilst gaining backers who like our product. As a consequence we have seen over £3,000 of pledges disappear and reappear. The funny thing of course is that if the backers stayed, we’d be at almost £10k now which would only be a tad off target…but thats life!
Whilst we have a number of initiatives to bring in new backers, most of these initiatives would only have one shot at being really successful. We would not want to use these on a campaign that may not hit target. Accordingly, we are planning on withdrawing our Kickstarter project and preparing for a new campaign in a few months time. I hope that you will agree that we have a fantastic looking game with a sound premise, but until now we have lacked the required exposure to make the big impact that we hoped for.
Now, you may be wondering what it is we feel we can do to make the campaign more successful. I therefore set out information below to show what it is we intend to do.
So, to prepare for a future campaign, we intend to:-
1.CREATE A SPECIAL/REDUCED PRICE REWARD FOR PREVIOUS BACKERS – It cannot be stated enough how grateful we are to those that showed faith in Empires Collide. So, for every backer that comes back to us on the re-launch, we will have a special reward waiting for them in addition to what is on the revised reward structure.
2.Continue to make ourselves known in the board game community, specifically on Boardgamegeek.com and twitter. This will be achieved through continuous interactions, and also reviewing other board games, so as to become well respected in this field before promoting our product once again. So, if you know of a board game in need of a review, now’s the time to let us know
3.Submit prototypes to review sites such as The Dice Tower, to enable reviews of our game to go live at the commencement of our next campaign.
4.Approach gaming groups throughout the UK, allowing them to test Empires Collide and express an interest.
5.Prepare Empires Collide in a scaled down Print and Play form, so people can experience a scaled down version of the game before committing to a higher pledge (PnP would of course be available as a low kickstarter reward in due course, and those who obtain a PnP version would have discounted rewards on Kickstarter)
6.Remove the 3d buildings as an original goal and making them a stretch goal instead. Empires Collide is a large game, especially for a new Company. So, if we remove the 3d buildings initially (replaced with alternative components that are less costly to source) we can reduce our primary target by over £15,000.00. The 3D buildings would then form one of the stretch goals at the £40,000 mark.
As you can see, we have identified how best to move forward, and will continue to do so. However, if any of you wish to receive personal updates on our progress, or get involved with bringing Empires Collide to the market in the future, then please message us as http://empires-collide.com/contact-the-team/ and we will add you to our mailing list.